Advertisment Analyze

As a group we analyzed http://adflip.com/addetails.php?adID=14404 which consited of joe rogan(from fear factor) inside of a tank of chocolate milk. By looking at the ad, we know that he's famous. So i think there using his fame to get more people to drink chocolate milk. He is scarred of runnning out milk almost like he cant live with out it. Joe Rogan shows an intimidating look almost cocky towards us as the viewers. The ads audience would be his fans from fear factor and ufc. Mainly guys from the age 13-23. The purpose to make people agnolage how delishis chocolate milk is. Focuses on the theme of fear factor. The message would be there is no life with out chocolate milk.